Georgia Run-Off

Quick Turn Around Voter Registration Campaign for Vot-ER

Founded by an emergency room doctor, Vot-ER is a start-up 501c3 non-profit committed to making it easier for patients to participate in the democratic process. Verve Creative principal Brooke Wojdynski built out a campaign strategy, audience, ad creative, website landing page, and copy in a matter of days that would support Vot-ER’s short and long-term goals.

 

Campaign Goal

Short Term:

  • Get medical providers to sign up for a free "healthy democracy kit" (HDK)

  • Clients see the healthy democracy kit and find out how to safely vote by mail, early, or in-person on January 5

Long Term:

  • Get a functioning ads account established

  • Grow Vot-ER's medical providers list for the 2022 elections

Target Audience

State: Georgia

Profession: Medical providers (doctors, nurses, residents, med students, and social workers)

Demographics:

  • Black doctors

  • Black nurses

  • Asian (including Indian) doctors

  • White female doctors in urban areas

  • White female nurses in Atlanta and Savannah

  • Black medical students

  • Asian (including Indian) medical students

  • White female medical students

  • Female social workers

Total Approximate Audience Size: 150,000-200,000

Video Ad Creative

  • Vertical video optimized for mobile ads

  • 30-second limitation

  • Optimized with text for audio-off users

  • Comprised from existing community-generated photos and videos

Script:
25,000+ healthcare providers just like you are using Vot-ER to empower their patients to vote

Get your FREE Healthy Democracy Kit

Because healthy communities are powered by healthy democracies

Get your FREE kit now at vot-er.org/runoff

Static Ad Creative

In addition to vertical video, static images were curated that could then be A/B tested alongside various post descriptions.

SHORT POST COPY VARIATIONS

  • 25,000+ healthcare providers just like you are helping patients vote safely in the Georgia run-off election. Order your FREE Healthy Democracy Kit today at vot-er.org/runoff

  • You’re allowed to help patients vote! 25,000+ healthcare providers just like you are already helping patients vote safely in the Georgia run-off election. Order your FREE Healthy Democracy Kit today at vot-er.org/runoff 

  • Join the 25,000+ healthcare providers who are already using Vot-ER to invite patient voices to participate in democracy for the Georgia runoff election and beyond. Order your FREE Healthy Democracy Kit today: vot-er.org/runoff 

MEDIUM POST COPY VARIATIONS

  • Get a FREE Healthy Democracy Kit to help your patients vote safely. The Georgia runoff election is just around the corner. In order to build a more equitable and just healthcare system, we must continue to invite patient voices into the democratic process. vot-er.org/runoff

  • Georgia health care providers across all role groups and specialties are helping their patients vote by mail, vote early in person, or find their election day polling place for the runoff election and beyond. It’s as simple as giving your patient the QR code and letting them scan it on their phone. Get your FREE Vot-ER Healthy Democracy Kits now at vot-er.org/runoff

Website Landing Page

  • Optimized for lead conversion

  • Optimized for mobile

  • Utilized later as the primary landing page for all kits nationwide