Ohio Rescue Plan

Democratic Engagement & Education Campaign for The Ohio Democratic Party

The Ohio Democratic Party was tasked by the DNC to activate Ohioans around the American Rescue Plan in preparation for President Biden’s first visit to the Buckeye State since his inauguration. In the middle of a party leadership transition, there was no communications staff. Verve Creative principal Brooke Wojdynski designed the digital outreach campaign, media strategy, and fundraising opportunities.

Campaign Goals

Meet the expectations and requests of the DNC
Showcase initial efforts and of the new ODP leadership
Utilize the campaign as a validation point that the DNC should heavily financially invest in ODP’s efforts
Energize our base with President Biden’s visit
Educate Ohioans on how President Biden’s American Rescue Plan helps them.
Persuade Ohioans that Democratic policies and elected officials improve their quality of life

Partners:

Electeds & Statewide Candidates
Organizations
Facebook group admins (grassroots digital organizers)

Communications Plan

Press Event:

Affordable Care Act Anniversary Presser

Mass Email Cadence:

Biden is coming to Ohio next week, show your support of the ARP
Sign President Biden’s thank you card
Show your support of the ARP on social media

Organic Social Media:

User-generated
- Candidates and electeds asked to be fire starters and post videos first. Through partners and their various communications avenues, constituents were encouraged to take action by posting videos, sharing graphics, and signing the thank you card.
Page timeline posts
- Facebook, Twitter, Instagram channels
Outreach efforts in Facebook groups

Activations Landing Page: